How to repurpose one blog post into 20+ social media posts in 2025
Writing a blog post takes time, effort, and a fair bit of brainpower. But what if one blog could do much more than just sit on your website? Thanks to AI tools in 2025, you can now repurpose a single post into videos, graphics, emails, social snippets, and even podcasts. Heck, you can even get AI to write the blog post - but please always read through before publishing to ensure accuracy and add human elements in.
Side note, you may find this blog post interesting: The pros and cons of using AI to write your content
AI is not there to replace your creativity. It speeds up the parts of content creation that are repetitive or time consuming, giving you more capacity to focus on quality, connection, and thoughtful marketing.
Even in today’s zero-click world, blog posts are helpful for business visibility. But if you really want to make your content work harder, there’s a clever strategy called repurposing content. By turning just one blog post into lots of different pieces of content, you can extend its life, reach more people, and save yourself from constantly having to dream up (and work on) new ideas.
In this post, I’ll share 20+ ways to repurpose a single blog post into social media content in 2025. All while staying true to a stress-free marketing approach.
What is repurposing blog content?
Repurposing content is simply taking what you’ve already written and reshaping it into formats that can be shared across different platforms. The benefits are huge:
Saving time and money: Because you’re not starting from scratch every time, you can quickly create and share new content.
Helps with SEO: Gives you more chances to use the keywords and drive traffic back to your original post.
Increased brand awareness: Being visible across platforms means you’re seen more often and in more places, strengthening your presence.
Longer content lifespan: Your content keeps working for you in new ways, pointing people back to your original post.
Wider reach: Different people like to consume content in different ways - some love videos, some graphics, some quick tips.
20+ ways to repurpose your blog content in 2025
If you’ve spent hours on a blog post, you’ll know how much effort goes into it. With some thoughtful repurposing strategies, that single post can become dozens of pieces of content for social media, email, and beyond - without any extra stress.
Let’s get going…
1. Infographics
Summarise key points from the blog post into a visual infographic. Use tools like Canva, Visme, or AI design assistants that can auto-generate graphics from text - then share on social media.
2 . Data-driven posts
Pull statistics or facts from your blog post and turn them into bite-sized social media posts. AI can help you create multiple variations for different platforms.
3. Text quotes
Highlight simple, impactful sentences from your post and share them on X (formerly Twitter), LinkedIn, or Instagram. Include a link back to your original post for people to read in depth.
4. Quote graphic
Turn quotes into images which you can share on social media platforms like Instagram, Pinterest, or LinkedIn.
5. Guest blog post
Rewrite your post for other websites, helping you reach new audiences. Make sure you include your name and website so traffic can be driven back to your site.
6. Instagram or Threads stories
Share snippets of your blog in a vertical story format, linking back to the original blog post.
7. Short form videos
Turn blog content into TikToks, Reels, or Shorts. AI video platforms like Pictory, Runway, or InVideo can help, even adding voiceovers and captions automatically.
8. Podcast
Create a podcast episode from the original content, or use it to secure a guest post on somebody else’s podcast, helping you reach a different audience.
9. Poll or survey
Turning insights from your blog into polls on on Instagram, LinkedIn, or X are a really fun way to share your content. It can also help give you customer feedback and new topic ideas. AI can suggest multiple poll questions in seconds.
10. Webinar
Create a series of slides to share as a webinar for anyone interested in learning more.
11. Instagram carousel post
Take salient information to create a carousel post to share on Instagram.
12. Email newsletter
Include the blog post to form part of your email newsletter.
13. Evergreen content
Information which is not date bound can be shared multiple times on social media.
14. Behind the scenes
People love behind the scenes posts, so take a screenshot of you producing the content.
15. eBook
Use the blog post to create a downloadable book.
16. Useful tips
Take useful tips from the blog post and share over one or multiple social media posts.
17. Share elsewhere
Produce a shortened version of the blog post to share on other channels such as Medium or LinkedIn.
18. Create a checklist
Summarise the blog post in a downloadable checklist - you can sign up to download my SEO checklist here and my Guide to blogging here.
19. Live Q&A’s
Set up Facebook live to talk about the blog post topic and answer Q&A’s from the public.
20. Expert interviews
Use bullet points from the blog post to create questions for interviews with experts on the topic.
Writing just 1 blog post means you can come up with tons of extra content for your social media accounts.
It allows you to connect with your audience in different ways and on the platforms they prefer, scaling up your marketing efforts without expending tons of energy developing new ideas.
You may also be interested in my blog post: How to get people to visit your website
Jacquie Budd is a content writer and strategist, helping businesses, charities and not for profits to connect with their customers.
Get in touch to chat about working together.